Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

Location: SAP office location in the Americas preferred;  Open to other Global SAP locations.

About the Role

We are seeking a highly strategic and customer-focused industry expert to join our Industry Business Unit (IBU) team and serve as the global lead for one or more of our travel and transportation industries, specifically Airlines or Logistics Service Providers (LSPs). This role is responsible for driving global industry go-to-market strategy, scaling industry expertise, and serving as a trusted advisor for customers, partners, and various internal stakeholders. The ideal candidate combines deep industry knowledge with deep solution knowledge in the industry context (SAP Business Suite) with proven experience in strategy execution, customer engagement, and ecosystem collaboration.

Key Responsibilities

1. Industry Go-To-Market Strategy & Planning

• Own and execute the global industry strategy and business plan in alignment with end to end industry product managers.
• Develop and implement industry GTM activities in alignment with global GTM priorities, demand generation plans with DG Hubs in key markets.
• Support account planning for strategic customers and align with key partners on their GTM priorities.
• Identify macro-level growth opportunities and industry trends to drive business outcomes.

2. Customer Engagement & Strategic Partnerships

• Act as a trusted advisor and global “blackbelt” industry expert for executive-level customer engagements.
• Sponsor strategic customer journeys to drive adoption and lifetime success.
• Secure anchor deals and provide C-level support to strengthen customer satisfaction.
• Deliver industry-relevant assets (showcases, demos, references, prototypes, innovations).
• Build and maintain critical global C-level contacts and relationships.
• Build and maintain critical contacts and relationships with strategic partners.

3. Industry Expertise Scaling

• Scale expertise globally through enablement content, structured sales planning, and best practices.
• Guide solution content, reference architectures, and learning journeys to ensure industry relevance.
• Collaborate with marketing, media, and analysts to ensure a consistent GTM message.
• Enable internal teams to execute with industry expertise and consistent GTM alignment.
• Support industry kick-off meetings and account planning sessions.
• Collaborate with regional industry advisors, DG Hubs, corporate teams and ecosystem teams on GTM activities.

4. Voice of the Customer & Industry Communities

• Gather and prioritize customer feedback to influence global product roadmaps.
• Lead industry councils and multi-customer communities to drive thought leadership and adoption of cloud and AI solutions.
• Represent the company with global stakeholders and analysts to enhance credibility and influence.
• Drive co-innovation with customers, fostering partnerships to accelerate growth and transformation.
• Champion global renewal strategies, ensuring consistent advocacy, messaging, and engagement across industries.

Qualifications

• 12+ years of experience in or supporting one or more of the following industries: Airlines, Logistics Service Providers, Trucking, Ports & Terminals, or Ocean Freight.
• Having worked specifically for a company in one of the above list industries that uses SAP is highly desired.
• Demonstrable knowledge of industry strategy, GTM planning, customer engagement, presales or consulting.
• Strong grip on core solutions with ability to define reference architectures and do high level demos in the context of a travel or transportation company
• Experience in working in an ERP implementation project for a travel or transportation company or having had a presales role covering travel or transportation is a plus.
• Having worked in a travel or transportation company that uses SAP is a plus.
• Proven track record of working with executive-level stakeholders, including C-suite across both customers and partners.
• Strong understanding of industry trends, digital transformation, and SaaS/cloud ecosystems.
• Demonstrated success in driving global initiatives, scaling expertise, and delivering measurable outcomes.
• Exceptional communication, collaboration, and leadership skills.
• Ability to influence across global and regional teams, partners, and customers.

What We Offer

• A global leadership platform to shape industry strategy and customer success.
• Opportunities to drive digital innovation with cutting-edge cloud and AI solutions.
• Collaboration with top executives, global customers, and leading industry partners.
• A dynamic, fast-paced environment where your expertise will drive measurable impact.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 194,100 - 411,600 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 439429  | Work Area: Sales  | Expected Travel: 0 - 50%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid

Job Tags

Permanent employment, Full time, Work at office, Worldwide, Flexible hours,

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