Position Title: Director of Marketing
Reports To: Chief Executive Officer
Status: Full-time, exempt
Location: Visit Beloit, 656 Pleasant St., Beloit, WI 53511 (non-remote)
Expected Results:
Global Result: Position the Greater Beloit region as a top-of-mind destination for travelers.
Regional Result: Increase tourism expenditures, economic growth, and positive media exposure.
Position Result: Develop and manage a comprehensive, strategic marketing plan that drives visitation and enhances the region’s brand.
Position Overview:
Visit Beloit, the official destination marketing and management organization for the Greater Beloit, Wisconsin region, is seeking an experienced, visionary marketing leader to elevate the area’s profile as a vibrant travel destination. This role oversees advertising and branding initiatives and requires a balance of creativity, strategy, and strong management skills.
The Director of Marketing is responsible for executing an annual marketing plan designed to attract visitors and increase local economic impact. The ideal candidate is a dynamic leader and collaborative partner who thrives in a fast-paced environment, embraces community engagement, and demonstrates a passion for tourism.
This position also manages relationships with external vendors, oversees contracts, and ensures that marketing programs are innovative, effective, and aligned with organizational goals. Success in this role requires strategic thinking, budget management, and the ability to communicate the work and value of Visit Beloit to stakeholders and partners.
Essential Functions:
Critical Knowledge, Skills, and Abilities:
Education/Experience Requirements:
Physical Requirements:
This role requires the ability to remain seated for extended periods, moving around the office to access files and equipment, and operate standard office technology. The position also requires frequent communication with individuals and occasional lifting of up to 50 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
About Visit Beloit:
Visit Beloit is dedicated to promoting the Greater Beloit region as a premier travel destination in the Midwest. By driving tourism, we strengthen the local economy, support jobs, and enhance the community’s quality of life. Our work is an investment in both visitors and residents.
Our Values
What We Offer
To Apply:
Submit your cover letter and resume to Celestino Ruffini, CEO, celestino@visitbeloit.com.
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