Job Description

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

Job Description

As the Marketing Operations Manager, you will be a critical part of the Channel Marketing team, ensuring seamless execution of retail marketing initiatives by managing creative workflows, optimizing budget oversight, and driving efficiency in content syndication. This role requires a highly organized, detail-oriented marketer who thrives in a fast-paced environment and excels at cross-functional collaboration.

What You'll Do

1. Creative Project Management

• Lead and manage the end-to-end creative process for channel marketing assets. 
• Develop project timelines, align stakeholders, and ensure on-time delivery of marketing materials.
• Work closely with internal creative teams and external agencies to execute marketing initiatives.
• Optimize workflows to improve efficiency, ensuring clear communication between creative and channel marketing teams.

2. Budget Ownership & Management

• Own and manage the channel marketing budget, tracking spend and ensuring alignment with business objectives.
• Partner with finance to approve budgets, process, manage vendor payments, and forecast expenses.
• Analyze budget utilization and recommend cost-saving opportunities without compromising marketing impact.
• Provide regular budget reporting and insights to key stakeholders.

3. Content Syndication Tool Management

• Oversee the management and optimization of Cricut’s content syndication tools to ensure seamless distribution of product content to retail partners.
• Maintain accuracy and consistency of product content across multiple retail platforms.
• Partner with retail marketing and product marketing teams to improve content effectiveness and performance.
• Troubleshoot and resolve content syndication issues in collaboration with internal teams and external vendors.

Who You Are

• A team player with the ability to work cross-functionally
• A Self-directed problem-solver
• An excellent project manager with the ability to juggle multiple priorities in a fast-paced environment.
• A strategic thinker with strong execution skills, able to manage multiple projects and priorities effectively.
• Highly organized with a keen eye for detail, ensuring nothing falls through the cracks.
• A strong communicator and collaborator who can work cross-functionally with internal teams and external. partners.
• A problem-solver who thrives in a fast-paced, evolving environment.
• Demonstrates the ability to be - Fast, innovative, passionate, persuasive, growth-minded, resourceful, and proactive.

Qualifications

• Bachelor's degree is required (business or marketing major preferred)
• 2+ years of experience in marketing operations, project management, retail marketing, or a related field.
• Experience working with creative teams and managing marketing production workflows.
• Strong budgeting and financial management skills, with experience tracking and optimizing marketing spend.
• Familiarity with content syndication tools (e.g., Salsify, Syndigo) and e-commerce content management.
• Excellent project management skills with proficiency in tools like Airtable, or Trello.
• Retail or consumer goods experience preferred.

Additional Information

We've Got You Covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

A Quick Note Before You Apply…

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

One More Thing (It’s a Big One)

This role is in-office at least 3–4 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home.

If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make something amazing together.

Relocation Statement:

• This position is eligible for relocation assistance.

What to Do Next:

Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

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