Marketing Manager Job at Black Rock Mountain Resort, Heber City, UT

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  • Black Rock Mountain Resort
  • Heber City, UT

Job Description

About Us:

Welcome to Pyramid Global Hospitality, where people come first. As a company that values its employees, Pyramid Global Hospitality is dedicated to creating a supportive and inclusive work environment that fosters diversity, growth, development, and wellbeing. Our commitment to a People First culture is reflected in our approach to employee development, employee benefits and our dedication to building meaningful relationships.

Pyramid Global Hospitality offers a range of employment benefits, including comprehensive health insurance, retirement plans, and paid time off, as well as unique perks such as on-site wellness programs, local discounts, and employee rates on hotel stays. In addition, Pyramid Global Hospitality is committed to providing ongoing training and development opportunities to help our people build the skills and knowledge they need to advance their careers.

Whether you are just starting out in the hospitality industry or are a seasoned professional, Pyramid Global Hospitality offers a supportive and collaborative work environment that encourages growth and fosters success, in over 230 properties worldwide. Join their team and experience the benefits of working for a company that values its employees and is committed to creating exceptional guest experiences.

Location Description:

Embrace a career surrounded by Utah's natural beauty, with Black Rock Mountain Resort offering a perfect balance of work and play in the picturesque landscapes of Heber City. As a hub for professional excellence, our resort provides modern amenities and a supportive community, inviting enthusiastic individuals to curate outstanding guest experiences against majestic mountains. Immerse yourself in a workspace that prioritizes both your well-being and career growth as Black Rock Mountain Resort becomes not just a workplace but a vibrant community where collaboration thrives. Explore the local charm of Heber City and neighboring attractions, creating a life you'll love in this welcoming environment. Join us, where your career journey meets adventure, and every day is an opportunity to shape the future amid the wonders of Utah's landscape!

Overview:

Manage and execute marketing strategy for Black Rock Mountain Resort and its affiliated entities including the health/social club, events center, and restaurants. Primary responsibilities include comprehensive customer relationship marketing (CRM) efforts, management of digital advertising strategies, local marketing and advertising initiatives, and oversight of social media marketing efforts. The marketing manager will be responsible for KPIs including room revenue generation, membership growth, group/meeting lead generation, and event ticket sales. This role also oversees the development of engaging email campaign content and automation strategies that support targeted marketing initiatives and guest communications.

ESSENTIAL FUNCTIONS:

  • Develop annual marketing plans in coordination with the Director of Sales & Marketing and operations leaders.
  • Develop and manage marketing calendars for Black Rock Mountain Resort and its affiliated entities.
  • Execute customer relationship marketing strategies including management of coordinated databases, database growth initiatives, and development of extensive email marketing calendars.
  • Oversee digital marketing strategy and digital marketing agency including management of paid media budget and strategy optimizations.
  • Manage website(s) including content development and oversight of search engine and generative search optimizations.
  • Create and oversee email campaign verbiage, ensuring messaging is on-brand, compelling, and tailored to audience segments.
  • Design, implement, and optimize email automations that enhance guest engagement, streamline communications, and support revenue-generating initiatives.
  • Develop impactful campaigns and promotions in coordination with the Director of Sales & Marketing, General Manager, and revenue management team.
  • Execute on-property marketing initiatives to increase capture within the resort’s outlets and cross-promote the resort’s entities.
  • Oversee social media strategy for the resort and each of its affiliated entities.
  • Prepare and effectively communicate monthly marketing performance reports and presentations.

SUPERVISORY RESPONSIBILITIES:

Manage a team of two (2) Social Media Specialists

Qualifications:
  • 4+ years of relevant marketing experience. Hospitality marketing experience preferred.
  • Bachelor’s degree in relevant field.
  • Computer savvy including experience with Microsoft Office or comparable software.
  • Ability to present complex information in a concise manner.
  • Excellent written communication skills.
  • Graphic design experience preferred (InDesign, Illustrator, Canva etc)
  • Photo and video editing experience preferred (Photoshop, Premier Pro, Canva, CapCut, etc.)
  • Knowledge of current social media marketing trends and best practices.
  • Experience with email marketing platforms and knowledge of automation workflows.
  • Experience managing social media channels for business.
  • Outgoing and self-motivated individual with pleasant personality.
Compensation Range: The compensation for this position is $65,000.00/Yr. - $85,000.00/Yr. based on qualifications and experience.

Job Tags

Work at office, Local area, Worldwide,

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